Eddie Bauer Campaign #PerfectDay

The project was to reframe Boxing Day for the retail business Eddie Bauer. Eddie Bauer valued exploring the business behind his business, the outdoors. When he began he would close the store to live his adventure, his perfect day. The opportunity for Eddie Bauer is to continue this legacy of a perfect day by closing their stores on Boxing Day, essentially creating an extra Christmas day.

Photos provided by Unsplash.
In collaboration with Studio Knack
(Judith Aldama)