Heinzsight 2020

Art Direction // Guerilla Marketing

Photographs are a great example of how memories get passed down through generations. Heinz wants to keep their legacy going for another 150 years, and what better way to do it then with photos?

Behind the lens: Unsplash + Pexels


Phase 1:
Guerrilla advertising - large red cameras placed in family stores such as Ikea, and Walmart, with a CTA to the website.
Phase 2:
Website interaction featuring Heinz memory submissions, social media filter, and invite signup.
Phase 3:
Heinzsight event in the spring of 2020. Held at the Heinz Field, potentially the largest picnic turned annual festival.