KRAZY GLUE CAMPAIGN

STICK TO ACCEPTANCE, NOT ASSUMPTIONS. 

A relatable billboard for millennials surrounded by the idea that whether you are gay, straight, asian, or African, having fear, having favourites, being cocky, or being too nice doesn't have a colour or a gender. In an era of connecting, acceptance of cultures is a pro and assumptions are a con. Using typography and portrait photography, the idea is that as the moving posters transition the typography is static suggesting that despite differences, there are things people will always share.

Photography: Colin Celino

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