Art Direction // Video Editing
Creating awareness on acceptance within the Filipino community. Focusing on outer beauty more than inner beauty with focus group, perspectives would be publicly shared to highlight that authenticity in ourselves for ourselves looks good.
Behind the lens: Haley Eyre
The goal of the campaign would be to reach a mass audience in the Filipino community. This would be done through social media filters, CTA to a website composed of stories regarding experiences, campaign stamps on grocery bags distributed to local Filipino stores. With traction, the hope is to highlight other ethnicities.