brand and product identity concept
Body Scrub Bars.
This product concept was inspired by the classic chocolate bar and celebrating the melting aspect of it and repurposing the idea on to a body scrub.
More so than the product, the brand of MELT approaches melt as a metaphor for releasing personal stress out your mind and soul even for a temporary period of time.
MELT also celebrates body positivity and understands the need to embrace the mental health conversation and how it exists in the life of all.
Photography: sourced from various photographers on Unsplash