Twisted Element Rebrand Concept
Rebrand Design Concept
Cabaret Club + Lounge.
Twisted Element has played a viral aspect in the fight for acceptance in Calgary’s LGBTQI community.
The design choices are inspired by the underground urban scene and celebrates how the LGBTQI culture has evolved from being hidden to celebrated and embraced.
The word mark choice: the rough design treatment enhances the rock’n roll attitude and the twist treatment is intentionally redundant with the word twisted. By doing this, it shows that the brand is about being extra, showing presence, and saying we’re here and not going anywhere.
Current Twisted Element Website